Probably the biggest change in mind set you are going to have when moving into the industry is the change from making videos for yourself and making videos for clients.
In my previous post I mentioned reduction in project time when moving into the industry. But there are other changes that you’ll have to take into consideration.
When creating personal work, at university or otherwise, you essentially have free reign to create whatever you like. You may have been given a vague subject area to explore but essentially your work will look however you want it to.
When you’re working for a client things are different. Creatively you will often have to work within strict brand guidelines and these guidelines aren’t just visual. Big companies spend a lot of money making sure they are viewed in the way they want to be viewed. Colours, fonts, language and grammar are all very important, as are the way people are presented i.e. friendly, authoritative, caring… All these things together build up what a company is and it is our job to make sure that we deliver to that, not to where our creative impulse is taking us.
