Getting a creative industry cover letter right is important since it’s the first impression you give your potential employer. I can’t believe that people still attach a covering letter in an email, like this guy who sent me an email today
Here’s why you should NEVER attach a covering letter
1) Your email IS your covering letter. What’s not to understand?
2) It makes your email look generic
3) I’m never going to open your covering letter doc. I’m going to click on your CV. Or just hit delete.
4) Makes your email look like spam
Want to improve your Creative Industry cover letter?
This guy’s generic covering letter wasn’t actually a covering letter, because the content was all about him. A covering letter introduces you and explains why your skills and my company are a match made in heaven. What he wrote was a paragraph about him that should have been at the top of his CV.
If you want to know how to get your covering letter right, read the chapter in my book dedicated to it.
Want proof that it works? Read what Chris Stone had to say:
I’ve taken your advice about writing a good covering letter, and I’m getting a much better response from my applications as a result.
Read Chris’s full response and more cover letter advice.