As someone who actively recruits camera people for our work at NC, I’ve noticed a common trend on my feed: many professionals focus primarily on their gear and technical skills. While these elements are important, if you want to stand out and attract potential clients, it’s time to shift your focus to the real challenges your clients face. Here is my camera crew LinkedIn guide to the key strategies to help you elevate your online presence and create meaningful connections.
Avoid These Common Pitfalls:
1. Gear and Technical Overload: While your equipment is essential, posting solely about it can alienate potential clients who may not understand the nuances. Instead, show how your gear serves a purpose in telling a story or solving a problem.
2. Highlight Reel Syndrome: Sharing ‘best bits’ showreels is great, but without context, they fall flat. Clients want to know the story behind your work and how you overcame challenges during production.
3. Transactional Networking: Logging on, skimming for jobs, and logging off again won’t build relationships. Your online presence should be about connection, not just job hunting.
Camera Crew Linkedin Guide: Embrace These Strategies Instead:
1. Behind-the-Scenes Insights: Share snippets from your shoots, giving followers a glimpse into your creative process. This not only humanises your work but also illustrates your problem-solving abilities.
2. Showcase Your Problem-Solving Skills: Discuss specific challenges you’ve faced on set and how you tackled them. This positions you as a valuable asset to potential clients who have faced similar obstacles when filming.
3. Engage Meaningfully: Connect with your entire network—not just those who can provide work. Take the time to comment on others’ posts, share insights, and contribute to discussions.
4. Value-Driven Tips: Share short, actionable tips on improving video production. Whether it’s lighting techniques or audio solutions, providing value establishes you as camera person who knows how to capture the best footage.
By following this camera crew LinkedIn guide and focusing on these strategies for a few weeks, you’ll not only enhance your online presence but also cultivate relationships that can lead to more opportunities. Build from there, and watch your network—and your career—flourish!
If you found this blog post helpful and insightful, let’s chat about how my coaching can help you elevate your skills and career. Book a call here.