TV freelancer rates are always under pressure. I put up an online advert for a two day camera job. One of the replies we received had this line:
“Due to the high number of applications you’ve had already, i’ll drop my daily rate to just £75!”
Learn more about countering objections here.
Don’t drop your rates
This makes me hang my head. Just because you’re in competition, don’t just drop your rates. It’s not going to look favourably on you. You’re doing yourself down. You should pitch your rate according to level of skill and experience. Of course, you’re always going to need to negotiate on price, because everyone’s being squeezed. As a production company our clients are always pressurising us to reduce cost. Just don’t cut your rate before you’ve even heard the starting gun!
